Michael Sebastian:
A Creative Black Box
for Brave Brands
LATEST CAMPAIGNS
What Happens When
You Don’t Follow the Rules?
You Build Something No One Else Can.
I’m Michael Sebastian. A creative director, motion designer, and AI troublemaker. I work with bold brands, curious creatives, and marketing teams tired of playing it safe.
My superpower? Blending visual design, storytelling, and AI workflows into results that slap. From scroll-stopping social to scalable sales tools, I bring order to the chaos, all without losing
the spark.
MY IKIGAI (aka: Why I Do All This)
Creative Range is Not a Liability. It's a Superpower.
I’m a generalist by design and a synthesizer by nature. My work lives at the intersection of strategy, design, storytelling, and AI—and that’s by choice. My purpose isn’t to do one thing well. It’s to do the right thing, every time, across disciplines, mediums, and timelines.
In a world that worships specialization, I build bridges between silos and turn complexity into clarity. Whether it’s launching a flavor campaign, building a GPT, or mentoring a designer stuck in a rut, I bring the same energy: curiosity, honesty, and a refusal to phone it in.
The goal? Make work that moves people—and brands—forward.
WHAT I STAND FOR
Non-Negotiables
(No Vibes w/o Values)
Creative Constitution
(A Code for Chaos w/ Purpose)
Convictions / Clichés
(Authentic Isn’t Enough)
The Core OS
(Powers Every Build)
Beliefs in Motion
(Action > Aesthetic)
TAILORED SOLUTIONS
Pressure-tested positioning, campaigns with a pulse, and AI-powered insights that don’t feel robotic. Whether you need a narrative arc, a north star, or a full-blown campaign, I bring the strategy—and the spark—to get people moving.
Includes:
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Campaign-Level Creative Direction
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Narrative & Positioning Strategy
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Modular Campaign Systems
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AI-Augmented Workshops & Brief Development
Where strategy meets story—and algorithms get soul.-
Need visuals that stop the scroll and serve the strategy? From key visuals to full identity systems, I design with one goal: make 'em feel something, then make 'em do something.
Includes:
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Motion Design & Animation
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Brand Identity Systems
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Campaign Key Visuals
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AI-Accelerated Social & Web Content
Design that moves people—literally and emotionally.
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I don’t just integrate AI—I architect its evolution. From building custom GPTs and agentic AI tools to guiding AGI horizon teams and forging ethical AI frameworks, I empower organizations to navigate tomorrow’s challenges with creative flair and strategic foresight.
Includes:
• AI-Enhanced Creative Labs & Augmentation
• Custom GPT & Agentic AI Development
• AGI Horizon Teams & Strategic Advisory
• AI Ethics Development & Responsible Innovation
• Hands-on Workshops & End-to-End AI Integration Consulting
Where strategic vision meets intelligent design—and the future becomes inevitable.
I'm not a dev. But I’ve spent a lifetime in the HTML/CSS/JS trenches—and now, with AI at my side, I can turn ideas into interactive realities faster than ever. This isn’t no-code, and it’s not full-stack. It’s the sweet spot where design intuition meets machine learning and shipping becomes inevitable.
Includes:
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AI-Assisted Prototyping (Sites, Apps, Interactives)
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Front-End UX Microbuilds
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Systemized Design-to-Dev Workflows
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Custom GPTs for Internal Tools or Client Interfaces
Not just "vibe coding"—this is creative engineering with taste.-
AI’s not coming for your job—but creative stagnation might. I help designers, strategists, and creative leads evolve their thinking, their portfolios, and their confidence in the age of intelligent tools.
Includes:
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1:1 AI-Creative Integration Coaching
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Portfolio Reviews with Real Feedback
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Career Positioning for Hybrid Creatives
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Support for Freelancers and Studio Leads
Helping creatives future-proof their talent without losing their soul.-
The Black Box is where normal briefs go to get weird. It's the catch-all, no-rules, let’s-make-something-magic service for clients who know they need something, just not what it is yet.
It could be:
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A sonic brand built with AI music
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A custom GPT for your creative team
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An animated short that launches a product
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A visual storyworld for your next campaign
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Or something that doesn’t have a name yet
You bring the chaos. I bring the creative calculus.
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