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B2B That Doesn’t Bore
Project Type
B2B Brand Personality + Campaign
Date
2022
Results
Increased email CTR
Trade show buzz + branded merch hits
Bounce rate down 38%
We turned dry rental software into a cheeky, lovable character—“Your Best Employee.” The campaign humanized software features and made industry folks laugh at trade shows and click in emails. Bounce rates dropped, click-throughs rose, and people started saying things like “Finally, B2B that doesn’t bore me to death.”
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