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    Richie Conry

    Richie Conry

    1 weeks ago

    "I am a serial do it all kind of person until I met Michael with Branded Mayhem. He is everything I n..."

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    Branded Mayhem

    THE ROAS LIE

    STOP RENTING YOUR CUSTOMERS. MAKE THEM HUNT YOU DOWN.

    Your ROAS is lying to you. Your attribution software is gaslighting you. While you celebrate "efficiency," your Brand Search Volume is flatlining—and that is the silent killer of high-growth startups.

    Get The Brand Velocity Audit

    Stop guessing. Start measuring the pulse.

    THE DIAGNOSIS

    YOU ARE ADDICTED TO THE HARVEST

    Let's be honest about the state of your marketing meeting. You sit there. You look at the spreadsheet. You see a 3.5x ROAS on Meta. You see the CPA holding steady. Everyone nods. Everyone feels safe.

    But you are fishing a dying pond.

    Performance marketing, by definition, is demand capture. It is excellent at harvesting people who are already in the market, already looking, and already solution-aware. It captures the demand that exists today.

    But what happens when you've caught every fish in the barrel?

    What happens next month when the algorithm changes? What happens when a competitor outbids you?

    Skeleton fishing in a barrel full of dead fish - you've caught every fish

    THE SYMPTOMS OF "HARVEST ADDICTION"

    THE CPA CREEP

    You have to spend 20% more this quarter just to get the same revenue you got last quarter.

    CREATIVE FATIGUE

    Your ads burn out in 48 hours because they have no soul—they are just direct response hooks.

    THE SCREAM

    You have to shout louder and louder just to maintain your position.

    That isn't growth. That is a slow, expensive death spiral.

    You are renting attention from Zuckerberg and Google, and the rent is due every single day.

    THE SOLUTION

    ENTER PERFORMANCE BRANDING

    We need to move the conversation from "Brand vs. Performance" to "Brand IS Future Performance."

    At Branded Mayhem, we don't optimize for the algorithm. Algorithms are fickle. We optimize for the human nervous system. Curiosity is permanent.

    WE DEPLOY STRATEGIC CHAOS

    We don't run "awareness campaigns" that feel like corporate wallpaper. We deploy Cursor Shatter—motion, visuals, and narratives so distinct and aggressive that they break the scroll pattern.

    We don't just want a click. A click is cheap.

    We want to plant a hook in the brain that triggers a search three days later.

    WHEN YOU BUILD BRAND SOUL, YOU BREAK THE MATH:

    CPC DROPS

    Google gives you a massive discount because your CTR on branded terms is insane.

    CONVERSION SPIKES

    People arriving via branded search convert 2-3x higher than generic traffic. They aren't browsing; they are hunting.

    DEFENSIBILITY

    Competitors can bid on your keywords, but they can't bid on your reputation.

    THE DATA

    THE MAYHEM MULTIPLIER

    Stop looking at ROAS in isolation. Look at the Unit Economics of "Soul" vs. "Soulless."

    BRAND A

    THE HARVESTER

    Strategy

    Heavy generic search spending ("Best CRM software")

    The Trap

    Competing with 15 other vendors

    Cost Per Lead

    $150 and rising

    Status

    At the mercy of the auction

    BRAND B

    THE MAYHEM CLIENT

    Strategy

    High-voltage creative that drives Branded Search ("What is [Brand Name]?")

    The Win

    The user skips the comparison shopping and comes straight to the source

    Cost Per Lead

    $45 and dropping

    Status

    Owns the audience

    THE VERDICT

    Google rewards fame. The algorithm loves a brand that people actually like.

    THE OFFER

    IS YOUR BRAND DEAD OR JUST SLEEPING?

    We have a test. It's not a gut feeling. It's data.

    We look at your Brand Velocity—the rate of change in your branded search volume month-over-month.

    IF IT'S FLAT

    Your future revenue is flat.

    IF IT'S DROPPING

    You are in danger.

    IF IT'S SPIKING

    You are building an empire.

    GET YOUR FREE BRAND VELOCITY AUDIT

    We'll look at your search volume trends vs. your ad spend and tell you if you're building an asset or just burning cash.

    Get Your Free Brand Velocity Audit
    Skeleton building golden empire while others burn money on ads

    STOP RENTING. START OWNING.

    The best time to build brand was yesterday. The second best time is right now. Stop paying rent on attention you could own.

    Get The Brand Velocity Audit

    DEEP DIVE

    THE BRAND VELOCITY PLAYBOOK

    Four tactical essays on how to measure, build, and defend your brand equity.

    COMPARE OPTIONS

    SEE HOW WE STACK UP

    Not every agency builds Brand Velocity. See who we're compared to and why it matters.

    SERVING TEXAS

    BRAND VELOCITY ACROSS TEXAS

    From Dallas to Houston, we build brands that people hunt down—not scroll past.

    Presence Architecture for ambitious Texas brands