Designer, builder & founder
My work runs through music, design, business, and technology. For a long time, I wondered:
Shouldn’t I have picked one thing by now?
A different question.
A video about polymaths helped me see my range differently. Now I’m putting those interests to work through 8gnc and BR8N—and sharing what I learn.
Now
At 8gnc, I help businesses become easier to understand and choose through positioning, identity, words, and websites. Often, the business is better than its presentation. My job is to help people see what’s already there.
At BR8N, I’m building an AI implementation practice that starts alongside the people doing the work. We understand their decisions, exceptions, and workarounds before deciding what to simplify, connect, or automate—and what should remain a human call.
I don’t want to automate a broken process just because we finally can. I want more capable technology to give people more room to think, create, and exercise judgment.
Selected writing
- I Built an AI Employee. Here’s What It Actually Does.
- The limitation that wasn’t
- The Discovery Call Is the Only Pitch That Matters
- Who Owns How You Think? Star Trek Answered This in 1989
More essays and experiments on Substack ↗