All WorkCampaign Strategy + Motion Graphics

Seasonal wings → permanent menu

Motion-first storytelling + fan energy turned limited-time drops into cultural moments.

Michael

Creative Director

Challenge

The Situation

Limited-time flavors risked one-and-done status. Needed Chili-Lime and Mango Habanero to feel like events, not promos.

Our Approach

Chili-Lime: Motion-first trailers for in-store loops and social

UGC push with franchise kits and rewards

Mango Habanero "Revolución": Fan-led comeback framing

Propaganda-style posters and motion assets

Real-time playoff ad integrations

Outcomes

Social Chatter

Massive engagement spike

Key Wins

Social chatter increased by 1,026%

Seasonal flavors became sticky, memorable, and repeatable

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